On July 4, 2014 Anime Expo/Sony Entertainment/Aniplex hosted the Kill la Kill Event during Anime Expo 2014. The doors opened and fans began to enter at 2:00pm into Main Events Hall . Once people got seated in their rows, four cosplayers dressed up as: Mako Mankanshoku, Ira Gamagoori, Houka Inumuta and Nonon Jakuzure came on stage while staffers passed out the "FreFlow" glow stick. The cosplayers were in character and began to explain how to use the FreFlow and that it would sync to the concert. Once they walked us through the syncing process, they acted as if Inumuta had taken over the glow sticks and said to keep them on, as the concert would start shortly.