Taito to Reveal New Figure Line DRESSTA at Anime Expo

June 28, 2024
Written by Theodore Mak
Published in Figure News
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Video game company Taito announced yesterday that it will debut its latest figure brand "DRESSTA" at Anime Expo 2024 in Los Angeles from July 4th to July 7th. Taito notes that the brand will be made-to-order limited edition figures with a unique pedestal design that mimics the environment of the characters' world.

The brand's name is derived from the words "dress up" and "stage" highlighting the detail on the base stand. At their booth in Kentia Hall, attendees can get a first look at the unveiling of the Dressta prototype of Holo from "Spice and Wolf," alongside figures from other popular brands.

Additionally, Taito launched "Taito Gear and Goods," an online store where fans can purchase these exclusive figures and enjoy special promotions, including a launch discount for newsletter subscribers.

Press Release inside.

TAITO TO DEBUT NEW ANIME FIGURE LINE AT NORTH AMERICA’S LARGEST ANIME CONVENTION "ANIME EXPO 2024"

The new figure brand “DRESSTA” will make its debut this July. Consumers can purchase figures through Taito’s new website “Taito Gear and Goods".

TOKYO, JAPAN (June 27, 2024) ― Internationally renowned video game company Taito will be present at Anime Expo 2024 held in Los Angeles from July 4th (Thursday) to July 7th (Sunday) to debut their new anime figure brand, “DRESSTA.” The brand focuses on crafting made-to-order limited-edition figures that stand on unique pedestals designed to mimic the world of the depicted character.

Products on exhibition:
Holo from “Spice and Wolf”

About DRESSTA

“Dressta” is a portmanteau created by combining “dress up” and “stage." This is a new concept, where the figures created with meticulous attention to detail are placed on a pedestal (stage), where the characters are displayed as part of their own world, not just a generic figure stand. This “dressed up” display creates a stunning scene straight from passionate fans’ favorite series.

About the Taito Booth
Unveiling our figure prototypes!
This is where we will debut the prototype of our first “DRESSTA” figure, Holo from “Spice and Wolf.” In addition, booth visitors can see figures from brands like “spiritale” and “Desktop Cute."

Venue-specific campaign!

*One per person. *Limited quantity. *Not for sale

Free sun visor

Visitors to the booth will receive a limited-edition sun visor to protect them from the L.A. heat featuring adorable space invaders from Taito’s most famous game.

Instagram follow campaign!

Followers of the official Instagram will receive a stylized clear card!

Online store grand opening campaign!

Those who register for the Taito Gear and Goods online newsletter will receive a classic acrylic keychain of Taito’s most famous game, Space Invaders.

Dates: July 4-7 2024
Location: Los Angeles Convention Center
Booth Number: 406, located in Kentia Hall

Teaser Site Launch

A new website called “Taito Gear and Goods”, where Taito figures (including the brand new Dressta figures) can be purchased has launched. Users can receive a 10% off coupon if they register for the e-newsletter.