This may have snuck under the radar for a lot of you, given that it was announced just a day or two prior to ticket sales, but a new matsuri is coming to town. Matsuri is Japanese for "festival," and boy, do we have a line up for you.

Three big names who each on their own can sell out a show are set to take the stage. Ado, the mysterious singer who has taken the world by storm with her powerful voice; YOASOBI, the creators of the mega-hit theme song for the anime Oshi no Ko, "IDOL;" and Atarashii Gakko!, also known as the 'New School Leaders.'

Officialled billed as the Matsuri '25 Japanese Music Experience, it is set to take place on March 16 at the Peacock Theater in Los Angeles. This is the same venue that Ado played in for her world tour 'Wish' in early 2024. She'll also be returning just next door at Crypto.com Arena later this year for the 'Hibana' world tour. Anime Expo attendees have also been here quite a bit, seeing names like May'n, Megumi Nakajima, Aquors, Yuki Kajiura, Aimer, AKB48, JUNNA, Minori Suzuki, and Hatsune Miku, amongst many others, in these halls. Needless to say, if you're a Japanese music fan, you've probably been here once or twice or more.

I will likely be flying back from Japan just to see this show, and then back to Japan a few days later. It's that big of a show.

It's hard enough to get tickets to a concert by one of the performers, with Ado selling out the Peacock Theater for 'Wish' almost instantly and YOASOBI selling out the Shrine just as quickly, and you're saying we get all three in one night?  America might be getting a little spoiled this year with all the shows coming to town.

This is the landmark entry by the Japan Culture and Entertainment Industry Promotion Association (CEIPA) into the United States. Promoting Japanese music overseas is something that has traditionally been a struggle, and I can't blame them for wanting to get a bigger piece of the pie after seeing what a proper blitz can result in a la K-Pop.

If for some reason you don't recognize any of the three, I suppose I should give you a rundown.

Ado is in her early twenties and is already a musical juggernaut. Starting as a humble utaite cover artist on Japan's Niconico video website at the ripe age of fourteen, she quickly made inroads across the internet, gathering the attention of Universal Music Japan, who she made her major debut with. Her role as the voice of Uta in One Piece Film: Red catapulted her into the minds of fans across the globe and got her world-wide acclaim. As mentioned, she'll be undergoing her newest world tour, 'Hibana,' later this year. She also produces the idol group Phantom Siita, who are currently on their own world tour as well.

YOASOBI consists of producer Ayase and vocalist Ikuta, who paired together under the wings of Sony Japan. With their general theme being 'novels into music,' they have created many a hit song based on Japanese tales. Anime-wise, they've created songs for Pokemon, Blue Period, Gundam: The Witch from Mercury, and of course, Oshi no Ko. They've even gone so far as to have been invited to a state dinner at the White House alongside the President of the United States and the Prime minister of Japan.

The duo will embark on a massive Japanese hall tour spanning some forty-odd dates across the country.

The band performed at Coachella in 2024 and even teamed up with the next group, Atarashii Gakko! during that festival.

My first encounter with Atarashii Gakko! was at San Diego Comic Con, followed by Crunchyroll Expo a month afterwards. They've been a fixture at many of 88rising's festivals and as mentioned, performed at Coachella. While they have not had as much exposure to anime fans as the other two groups, they have quickly carved themselves a place in the music landscape with their elite dancing and catchy songs including "Tokyo Calling," "Otonablue," "Woo! Go!," and many others.  They've traveled not only the United States but the world as a whole multiple times and have performed for hundreds of thousands both at home and abroad.

Tickets are going to be hard to come by if you missed the initial release but if you happen to have one fall into your lap, go for it. As mentioned, these are all big-name acts and to get them all under the same roof on the same date is unheard of.