On July 15th, Hasbro started crowdfunding on their HasLab platform for Unicron as a part of their Transformers: War For Cybertron toy line.
Standing at over 2 feet tall in robot mode and weighing 19 pounds, Unicron is the largest Transformer toy to date. Hasbro has also promised a range of additional features including the recently announced detachable head with interchangeable faceplates.